The words “highest quality arabica + robusta” lets readers know they sell good coffee products. With the first three words, “Death Wish Coffee,” you already get an idea of what the company sells (coffee) and its defining brand feature (hardcore, but tongue-in-cheek about it).ĭeath Wish then says it’s “here to fuel your passion.” With these words, it positions itself as motivating. Here’s an example of a great meta description:Ĭlever naming helps Death Wish Coffee pack a punch here. They’ll simply click on the link, satisfying their curiosity without having to think about it. It all happens so quickly and painlessly, many searchers won’t even notice themselves making a decision. The good descriptions give you a brief overview of what the site is about, as well as a compelling reason to click the title tag.
The rough 155-character limit means the meta description can’t be much longer than a tweet. Reading other people’s meta descriptions will make the process look deceptively simple, but that simplicity is the very thing that makes it so hard to write. Read more: SEO Is About Humans First, Search Engines Second Meta description examples Homepage Take your top 10 or 20 pages and ask, “Are we really selling the product here, or is there a way we can improve the click-through rate?” Much more productive, she suggests, is focusing on writing really good meta descriptions for your highest volume keywords, because Google is more likely to use them: “Focus primarily on your bestsellers and category page meta descriptions rather than every single item you sell.”įocus on the pages that get the most organic traffic from search engines.
#Meta description free
Approaching your meta descriptions knowing they’ll be rewritten can free up resources,” she says. “SEO can be time consuming and expensive for ecommerce stores with a high volume of products. Through Kim’s own experience, she’s learned that if stores target high traffic keywords, your original meta description is more likely to appear as you wrote it on your website. Kim Herrington, an SEO & SEM consultant, has particular expertise in writing meta descriptions for ecommerce businesses, as well as with optimizing their stores for search. The ultimate reason is the correlation between higher search volume keywords and lower rewrite rates. What does this shift foretell for retailers? Why bother writing meta descriptions if Google will display whatever it wants anyway? A study by digital marketing agency Portent says Google rewrites meta descriptions 71% of the time in mobile search results and 68% on desktop. Yes, Google rewrites meta descriptions for nearly 63% of search results, according to a study from Ahrefs. Below them you’ll see a page description of no more than 155 characters.
The blue words at the top are the “title tag.” They’re the title of the webpage.
This page is extremely complicated, but for now let’s ignore all the Shopping ads, images, and videos in favor of the more traditional organic search results.
When you type a search query into Google-let’s use “temporary tattoos” as an example-the algorithm displays results on the search engine results page (SERP). Among a sea of competing webpages, it calls out to them and says, “This is the page you’re looking for.”
#Meta description code
You’ll see them in a page’s code as
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